The Brief
When Optimizely approached us to help with their stand at the Technology for Marketing event, they weren’t after the usual event swag. The brief was clear: create something unique, budget friendly, and easily transportable — an eye-catching way to drive more engagement at their stand during a key industry event. No stress balls. No generic tote bags. Just something memorable that made people stop and engage.
This is how you roll at an event.
Lightweight, low-cost and seriously eye-catching — Optimizely’s inflatable dice wasn’t just fun, it got people moving. Literally.
Branded, bold, and larger than life.
Exactly the kind of energy Optimizely brought to the event floor.
The Outcome
We proposed a giant inflatable dice — a fun, unexpected centrepiece that turned heads and invited curiosity. It gave visitors a reason to step closer, strike up a conversation, and remember the brand long after the event.
Lightweight, budget-friendly and suitcase-ready, it ticked every box. The response? Overwhelmingly positive. The dice drew attention across the event floor, and when Optimizely shared it on LinkedIn, the post gained traction, with attendees and connections alike asking where it came from.
Now a staple at Optimizely’s events, the dice proves that sometimes, all it takes is a clever twist on something simple.