One website connecting a group of specialist businesses.
Helping visitors discover the right expertise across White Label Resources’ specialist businesses.
The brief
White Label Resources needed a group website that could explain a complex network of businesses across legal, accounting, finance and insurance. Each business had its own identity, services and team members, so presenting the group meant more than gathering separate company profiles under one name.
The challenge was to connect divisions, brands, services and people without losing those distinctions. Visitors needed to understand the breadth of the group, find help for a specific need and identify the right business to contact, without having to understand its internal structure first.
Clear starting points across the group
We grouped the offer into three divisions, giving visitors a manageable first choice. Each card explains its area of expertise before leading to the businesses and services within it, so the full group is easier to navigate.
Distinct brands within a shared structure
Brand cards keep each business’s logo, colours and contact details visible within its division. This makes the relationship to the wider group clear while preserving the identities visitors may already recognise and want to contact.
Services within every division
Service cards pair specific needs with short explanations and recognisable imagery, sitting alongside the brands inside each division. Linking a service to the businesses that provide it gives visitors a route to specialist help, even when they do not know a brand by name.
The outcome
The finished website makes the group’s structure visible and useful. Visitors can start with a division, explore a familiar brand or look for a specific service, with connections between them that lead towards relevant expertise and contact details.
Each business keeps its own identity within a consistent group experience. Shared resources and clearly presented values give visitors more context, while the mobile layout carries the same routes through to brand search and enquiries on their phone.
The group’s expertise in one place
Articles, podcasts and case studies sit together in a shared resource library. Clear content labels and prominent titles help visitors choose what to explore, bringing the group’s practical insight alongside its services and specialist businesses.
Bespoke icons for the group’s values
We designed bespoke icons for WLR, with a different illustration for each of the group’s values. Clear headings and short explanations help visitors understand each value, while the illustrations bring personality to the page.
From exploring to enquiring on mobile
The mobile menu, enquiry form and brand search give visitors practical ways to take the next step. Clear grouping and generous controls keep the group’s breadth accessible on a phone, from initial browsing through to making contact.
The new website is brilliant. It brings our businesses together beautifully and makes everything easy to find. Weird Wolf were great to work with throughout, and we’re delighted with the result.
Emma Robison | White Label Resources