A look back at the refreshed Weird Wolf Agency website, updated brand direction and the launch of our agency blog.

We launched the refreshed Weird Wolf Agency website after several months of work across design, development, content and brand. The new site gave us a clearer home for our services, our work and the thinking behind how we approach digital projects.

The redesign also brought our brand guidelines and colour palette into better alignment with the direction of the agency. As our services developed, the website needed to feel more focused, more useful and more representative of the team behind the work.

Why we redesigned the website

A website should not stand still when the business behind it is changing. We wanted a site that explained what we do more clearly, gave clients a better sense of our process and made it easier to explore our design, development and marketing work.

The launch also introduced a dedicated Weird Wolf blog, giving us a place to share practical articles on websites, branding, content, marketing and digital decision-making.

A team effort

The project brought together the same disciplines we use for client work: strategy, design, copywriting, development and testing. It was a chance to apply our own process to our own brand and make sure the site supported the agency we were becoming.

Lauren Collins, director at Weird Wolf Agency, said:

I am delighted with the new website, which stands as a testimony to the creativity and dedication of the entire team at Weird Wolf. The developers, designers, and copywriters have all contributed to make this a true team effort and it really shows what a talented bunch we are. We are thrilled to have a website that accurately mirrors our company's brand and identity which aligns with our future aspirations.

What changed

• Clearer service pages
  The site makes it easier to understand where we help, from websites and software to creative and marketing support.
• Stronger brand presentation
  The refreshed colours and guidelines give the website a more consistent visual identity.
• More useful content
  The blog gives us a place to share practical thinking for businesses planning digital work.

The launch marked an important step for Weird Wolf Agency. It gave us a clearer platform for showing our work, explaining our services and sharing useful ideas with the people we want to help.